The active development of digital technologies has had a significant impact on the educational process. Higher education institutions <i>en masse</i> switch to distance learning courses, vlogs, video hosting, popular science educational platforms. All of these platforms provide lectures in various branches of knowledge, regardless the curriculum, level of education, or even professional orientation. The development of modern media formats implies the possibility of active interaction with content. Can the format of video lecture meet these requirements? Or does the content consumer remain passive and can’t influence anything? How long will such training format exist, and what are its prospects? In such rapidly changing conditions of life, the skills of flexibility and adaptation are applied to the educational process and teaching formats likewise. To improve the efficiency of work, everyone, including teachers, lecturers and students, needs to quickly adjust and adapt. The authors of the article attempted to explore the popularity and effectiveness of video lectures, identify the problems related to this form of teaching, and offer some possible solutions to create an educational model of online interaction that would promote the development of communication and learning skills.