The article examines the features of designing an individual educational route at the discipline level of a professional module. After analyzing several definitions of the notion «individual educational route», the authors derive their own definition, which they rely on throughout the work. An individual educational route is an effective order for an individual-differentiated mastering of an educational program or discipline by students, which forms a personal position, a student's opinion when choosing a learning goal, the content and methods of organizing it in conditions specially created by higher education. The description of the sequence of the development of the route is shown, the factors and conditions for its implementation are formulated. The structure of individual educational routes is reflected, various options for their development are proposed. The structure selected and analyzed components from the point of view of various authors. The authors note that the professional and personal development of students and their level of readiness for the independent choice of an individual educational route depend on the literacy of building an individual educational route. The authors conducted an experiment which showed that, thanks to such an important element, as competent pedagogical conditions allow an increase in the percentage of students' readiness. The results of the work can be used to further develop the issue of building individual educational routes at the level of the disciplines of the professional module in higher education.