%0 Journal Article
%T Rhyming slang encoding trade names and brands in sociocultural setting
%A Gorshunov, Y..
%K rhyming slang, advertising culture-specific item, pragmatonym, ergonym, trademark, brand, sociocultural setting
%J Nizhnevartovsk Philological Bulletin
%D 2025
%N 
%P 11
%I Nizhnevartovsk State University