The given article touches upon the basic points of the UK Labour and Conservative parties’ policy towards the family, women and children in the first decade of the 2000-s. The author analyzes Labour and Conservative polemic regarding the most important areas of social policy in the context of 2010 election campaign. The effective management of UK family policy in the late 20th - early 21st centuries was the focus of two major political parties, Conservative Party and Labour Party. Family, women and children affairs to diverse extent have always been included in the various social policy programs of UK political parties. The Labour Party, led by Gordon Brown, emphasized social legislation and the continuation of the policy initiated by «New Labour» and ex prime-minister Tony Blair. The social pocily proclaimed by the Labour Party was based on the following: gender equality modernization, support for women workers, tax relief for families and single parents with children, pension reform and child poverty salvation. The Conservatives, led by David Cameron, emphasized the ideas of social justice, non-traditional for Tory and caused by the transformation of family in the late 20th century. The Conservatives prepared the pamphlet «Repair Plan For Social Reform» (2008) which concerned the following points: a new system of flexible parental leave; flexible working hours for parents with children under 18; universal health care at home for families with newborn kids; introduction of taxes and benefits system, with an account for the needs of officially married couples; a finance system for preschool institutions ensuring their competitiveness; increased social responsibility of business. The given study is based on the analysis of the original English-language sources, including election manifestoes of British Conservative and Labour parties, British periodical press materials, legal documents and materials of British Trade Union Congress.