The paper identifies the activities of the Siberian branches of the Imperial Orthodox Palestine Society, namely, religious and educational lecturing. The author defines the role of such activities in the cultural environment of Siberia. The branches were mainly concerned in spreading the information about the past and present situation in the Holy Land, especially about the measures to preserve the Orthodox faith in Palestine and encourage pilgrim journeys of the Imperial Orthodox Palestine Society. The paper shows that the organizers of the Palestine readings in Western Siberia observed the «Guiding rules for branches and departments» and other regulations. The West- Siberian branches of the Imperial Orthodox Palestine Society were provided with printed materials, pictures and other literature sent by the Imperial Orthodox Palestine Society Council in St. Petersburg, and points out the contributions that certain members of the West-Siberian branch made, including the achievements of diocesan bishops who wrote and published their papers devoted to the Holy Land. The author have studied of annual reports submitted by Tobolsk and Tomsk branches of the Society and analyzed the target group, timing, and total number of listeners of Palestine readings over different periods. The paper gives the dynamics and geography of Palestine readings and shows that they raised interest among all social groups of the Russian, and particularly, among peasants. The author concludes that during the period under study pilgrim journeys to Palestine were no longer perceived as some extraordinary event, even though they did not become a mass phenomenon. This alternation in attitude towards pilgrimage was due to the readings and lectures and other cultural and educational activities of the Imperial Orthodox Palestine Society.