REALIZATSIYA ODNOKOMPONENTNYKH RECHEVYKH AKTOV V REKLAMNOM DISKURSE PRODUKTOV PITANIYA Realizatsiya odnokomponentnykh rechevykh aktov v reklamnom diskurse produktov pitaniya

Published in Bulletin of Nizhnevartovsk State University · Pages 77–82 · Rubric: Articles
Received: 06.09.2010 Accepted: 15.09.2010 Published: 25.09.2010 Language of publication: RUS
Authors
The analysis of single-component Illocutionary Acts in food advertising discourse is carried out in this article. The conclusion made is that the main goal of advertising is to influence, so the addressers use only those Illocutionary Acts that will help them achieve their intention.